What's Possible Mission
To build a group our people are proud of.
Proud of what we deliver to clients.
Proud of how we treat each other.
Proud of our commitment to people, planet and profit.
What is
What's Possible?
What’s Possible Group is an independent marketing services group, building differentiated marketing services businesses.
The group offers expert business partner services (technology, finance, people, culture and commercial), alongside financial backing and strategic support to some of the most exciting marketing services businesses in Europe and the US.
The Group takes a modern approach:
Less centralised
decision making
Semi-independent businesses building differentiated, future
facing propositions
Devolved leadership
teams, working close
to clients
What’s Possible create the foundations upon which exciting businesses can flourish.
What's Possible Businesses
Core business: The Specialist Works and What’s Possible Creative
Make Possible: investment arm supporting founder teams, running semi-independent business.
Media agency, The Specialist Works, and creative and production agency, What’s Possible Creative, are built exclusively for marketers at Entrepreneurial Brands.
Entrepreneurial Brands are the larger privately owned (often PE backed) businesses and small-mid size public enterprises. They have moved beyond the messy start-up stage but are worlds away from the slow, risk-averse pace of large corporates. They’re resourceful, growth-focused and unafraid to break category norms.
The Group splits into two:
The Specialist Works believe that effective marketing has a measurable business impact, that diverse specialists are powerful and that humans are at the heart of business.
One of the UK’s largest independent media agencies, The Specialist Works offers full-service media to brands in the UK, Ireland, mainland Europe and English speaking world.
What’s Possible Creative Studio believe creativity is key to solving business challenges and unlocking growth. By merging the craft of creativity with the science of technology, we empower our clients to unlock potential, accelerate growth and create impact.
All while delivering more value, faster.
Make Possible
Invests in exciting startups that are (semi) independent from the group.
Each has a strong leadership and a vision to create a next generation marketing services business.
Vector is a 360 Amazon Business using Amazon’s vast shopper dataset to connect the dots between consumers, commerce and channels – empowering you to grow revenue and profitability, whilst supporting biodiversity funding at the same time.
PASHN is a media agency delivering a new media planning and buying playbook. PASHN is built for, and by passionate people in advertising. Guaranteeing passion, authenticity, specialism, hard work and nimbleness to connect your brand with consumers’ passion points.
Connections described by Forbes as “The Airbnb of Marketing” Connections is the leading North American retail media platform connecting brand and retailers. Delivering new customer acquisition to advertisers, at market leading CPA’s, and customer retention and revenue to retailers.
