Built for you

What’s Possible Group is the only harmonious marketing group exclusively for marketers at dynamic growth brands.

Growth is your number one business priority, but targets grow faster than budgets, and resource and time are always limited. You have to outsmart wealthier market leaders while navigating your own fast-moving business (which might acquire tomorrow while disrupting your category today). You need to deliver tangible results and demonstrate them with metrics and language your board understands.

If this is you, let’s discover what’s possible.

Your space

Our Community lets you rub shoulders with other growth-minded marketers – and spark a blaze of ideas. It’s an exclusive club that lets everyone benefit from the combined knowledge and experience of some of the world’s smartest results-orientated marketers. 

Delivering results

The brilliant work happening across the group. 

Europe | UK

Helping AO become the destination for electricals by accelerating brand awareness and sales.


Helping Bloom & Wild delight existing customers and acquire new ones through brand-to-brand partnerships.

North America | UK

Unlocking new revenue streams and providing low-cost customer acquisition for HelloFresh. 


Raising local awareness of JET petrol stations by targeting drivers within a 15-min radius using addressable TV.


Building national brand awareness while growing the sales pipeline for McCarthy Stone, the UK’s largest retirement living developer.

Europe | UK

Helping accelerate international growth for NordVPN, the world’s most advanced VPN service provider.

Canada | Spain

Making Party Casino synonymous with entertainment across Europe and North America.


Driving SodaStream sales in 88 Boots stores through 88 hyper-local campaigns. 

Ireland | UK

Helping Sports Direct elevate their brand through broadcast media.


Driving awareness and consideration for Toolstation among DIY and trade audiences.

Diverse businesses
The sky isn't the limit The sky isn't the limit

Helping modern marketers launch, scale and grow their brand in the world’s major markets through one central media and advertising hub.

Meet someone new Meet someone new

The brand-to-brand marketplace where complementary ecommerce businesses recruit and delight each other’s customers – in the UK and North America.

Specialists in success Specialists in success

Media specialists that deliver business results, with evidence and energy, for dynamic marketers looking for their next phase of growth.

Location, location, location Location, location, location

Location marketing and data specialists that can pinpoint your most valuable customers and reach them across the entire media mix.

No fluff, just useful stuff
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Carrie discusses how search-first campaigns can help businesses…
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Verity shares her story and provides some crucial…
Read time: 1 minute

What’s Possible Group goes on senior hiring spree

Meet our newest leadership recruits: Karl Weaver, our first-ever Chief Commercial Officer, Donia Baddou, Managing Director of Connections and Ian Maynard, Managing Partner of Connections. 

Read time: 2 minutes

House of Fraser launches ‘House of Festive’ Christmas campaign

House of Fraser has become the ‘House of Festive’ as it launches its 2021 Christmas TV campaign – created in collaboration with What’s Possible Creative Studio and The Specialist Works, both part of the What’s Possible Group.

Read time: 2 minutes

Why The Specialist Works won’t be competitive pitching in Q4

Our business is our people. They are our greatest asset, and if we’ve learnt anything during the past 18 months, it’s essential to take care of our people. And that means putting their physical and mental wellbeing above all else.

Read time: 3 minutes

World Mental Health Day 2021: Mental health in an unequal world

Isabella Barrand shares some advice for those finding it hard to re-engage with the outside world on this World Mental Health Day.