What’s Possible Group is the only harmonious marketing group exclusively for marketers at dynamic growth brands.
Growth is your number one business priority, but targets grow faster than budgets, and resource and time are always limited. You have to outsmart wealthier market leaders while navigating your own fast-moving business (which might acquire tomorrow while disrupting your category today). You need to deliver tangible results and demonstrate them with metrics and language your board understands.
If this is you, let’s discover what’s possible.
Our Community lets you rub shoulders with other growth-minded marketers – and spark a blaze of ideas. It’s an exclusive club that lets everyone benefit from the combined knowledge and experience of some of the world’s smartest results-orientated marketers.
The brilliant work happening across the group.
Helping AO become the destination for electricals by accelerating brand awareness and sales.
Helping Bloom & Wild delight existing customers and acquire new ones through brand-to-brand partnerships.
Unlocking new revenue streams and providing low-cost customer acquisition for HelloFresh.
Raising local awareness of JET petrol stations by targeting drivers within a 15-min radius using addressable TV.
Building national brand awareness while growing the sales pipeline for McCarthy Stone, the UK’s largest retirement living developer.
Helping accelerate international growth for NordVPN, the world’s most advanced VPN service provider.
Making Party Casino synonymous with entertainment across Europe and North America.
Driving SodaStream sales in 88 Boots stores through 88 hyper-local campaigns.
Helping Sports Direct elevate their brand through broadcast media.
Driving awareness and consideration for Toolstation among DIY and trade audiences.
Helping modern marketers launch, scale and grow their brand in the world’s major markets through one central media and advertising hub.
Learn more
Location marketing and data specialists that can pinpoint your most valuable customers and reach them across the entire media mix.
Media specialists that deliver business results, with evidence and energy, for dynamic marketers looking for their next phase of growth.
The brand-to-brand marketplace where complementary ecommerce businesses recruit and delight each other’s customers – in the UK and North America.
Meet our newest leadership recruits: Karl Weaver, our first-ever Chief Commercial Officer, Donia Baddou, Managing Director of Connections and Ian Maynard, Managing Partner of Connections.
House of Fraser has become the ‘House of Festive’ as it launches its 2021 Christmas TV campaign – created in collaboration with What’s Possible Creative Studio and The Specialist Works, both part of the What’s Possible Group.
Our business is our people. They are our greatest asset, and if we’ve learnt anything during the past 18 months, it’s essential to take care of our people. And that means putting their physical and mental wellbeing above all else.
Isabella Barrand shares some advice for those finding it hard to re-engage with the outside world on this World Mental Health Day.
The Specialist WorksFollow
Delivering business results, with evidence and energy, for dynamic marketers looking for their next phase of growth.
Such a wonderful evening and for such a great cause. Thanks to Cotton Traders for inviting us to their gala dinner in aid of Help for Heroes, and to Kate Johnstone for organising the fundraiser ❤️ #helpforheroes #charity #fundraiser
Learn about the latest UK radio figures and read Jennifer O Beirne's thoughts on what this means for media buying 📻👇👇 #radio #Rajar #data #marketing #media https://the-media-leader.com/rajar-q1-2022-bbc-r2-and-heart-remain-top-despite-audience-dips/
Do you think that introducing a lower-priced ad-supported subscription plan is a 'dangerous road to go down' for @netflix? Make sure to take a look at Matt Whelan's thoughts on this 👇👇 #netflix #ads #marketing #media https://www.dailymail.co.uk/sciencetech/article-10805345/Netflix-users-threaten-CANCEL-subscriptions-starts-showing-adverts.html