2023 is heating up with the rise of ChatGPT and the question on everyone’s mind, can AI really compete with human creativity? Read what David Hughes has to say.   

Donia Baddou shares her predictions on the role of creative, the need for better measurement and potential fragmentation.

Carbon neutral certification is a key milestone in helping businesses become sustainable, inclusive and transparent.

Despite the market’s uncertainty around inflation, currency weakness and supply-chain issues, Patrick Mazzotta sees a volatile Q4 as an opportunity for dynamic brands to seize.

Purpose pioneer Thomas Kolster renounces his previous beliefs. He sounds a warning to brands not to engage in purpose-washing, and suggests they rather build consumer trust through transformational promises. 

Mario Natarelli unveils the concept of brand intimacy. He emphasises why forming emotional bonds with consumers – and other stakeholders – will lead to growth. 

Jephtah Abu shares his advice on how to build diverse and inclusive communities – and details what success looks like.

Rebecca emphasises the advantages of developing brand champions within a business that can effectively represent a brand, no matter the audience.

Charlie Makin provides some incredible insight on how to generate long-term brand loyalty in the current climate.