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In a fast-growth business, the topic of parental leave can feel like a thorny one. It shouldn’t be. Mother of two, and Managing Director of the Specialist Works, Verity Brown, is seasoned at balancing parental leave and returning to work. She joins the What’s Possible Community to provide lived experience to any soon-to-be-parents, and a game plan to anyone who manages the leave of others.
In this Community session, learn about the preparation needed before parental leave is taken, and how to ensure smooth reintroduction – for parents and managers – thereafter.
“Coming back from my first maternity leave was one of the hardest things I’ve done. It shouldn’t have been as tough as it turned out, so I hope I can help others to learn from my experience,” Verity said.
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Brands are looking for the best way to unlock mass awareness and reach consumers on cutting-edge platforms in the digital world. To make the most impact, digital PR, newsjacking, social media optimisation, and new entrants like the Metaverse and NFTs are all avenues that marketers can explore. Carrie Rose, Co-founder and CEO of Rise at Seven, a search-first creative agency, joins the What’s Possible Community to talk about how digital, search-first campaigns can help businesses reach the top of search results.
Digital is revolutionising the way marketing is done. The ever-changing nature of the internet is giving rise to new platforms like the Metaverse and producing new opportunities like Non-fungible Tokens (NFTs). Amplifying brand awareness in these evolving spaces is vital. It’s all about building presence, trust and authority.
Carrie will showcase some of the digital-first work Rise at Seven has done for brands and discuss what skills growth-minded marketers should have in their arsenal for the future of marketing.