Knowledge

Article 1 minute

Carbon neutral certification – everything you need to know

Carbon neutral certification is a key milestone in helping businesses become sustainable, inclusive and transparent.

Article

IPA Bellwether: budgets increase but negative outlook hardens

Despite the market’s uncertainty around inflation, currency weakness and supply-chain issues, Patrick Mazzotta sees a volatile Q4 as an opportunity for dynamic brands to seize.

Video 5 minutes

Prepare for the responsible web

As the industry moves away from third-party data, Andra Mititelu discusses what the future of audience targeting will look like. She states that businesses and their marketers must prepare for the ‘responsible web’, where consumer privacy is protected.

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Video 5 minutes

Winning consumer trust in a post-purpose market

Purpose pioneer Thomas Kolster renounces his previous beliefs. He sounds a warning to brands not to engage in purpose-washing, and suggests they rather build consumer trust through transformational promises.

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Video 5 minutes

Brand intimacy: A new paradigm in marketing

Mario Natarelli unveils the concept of brand intimacy. He emphasises why forming emotional bonds with consumers – and other stakeholders – will lead to growth.

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Video 5 minutes

Building diverse and inclusive communities

Jephtah Abu shares his advice on how to build diverse and inclusive communities – and details what success looks like.

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Video 5 minutes

Champion your brand: Becoming an effective spokesperson

Rebecca emphasises the advantages of developing brand champions within a business that can effectively represent a brand, no matter the audience.

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Article 5 minutes

Brand loyalty in an inflation crisis: What the consumer sentiment data tells us

Charlie Makin provides some incredible insight on how to generate long-term brand loyalty in the current climate.

Video 5 minutes

An advertising industry temperature check

Stephen discusses how the ad industry is responding to the climate crisis, recessionary pressures, and D&I shortfalls.

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Video 3 minutes

Getting your brand seen in the second half of the year

Catherine discusses the complexities of the media market in the second half of 2022.

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Video 5 minutes

How consumers are reacting to economic challenges

Charlie reveals how the nation is reacting to mounting economic challenges and how brands could respond to their needs.

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