• Brown, who joined The Specialist Works in 2015 to lead the planning team, has been Managing Partner for the past four years, successfully bringing in high-value new business including Frasers Group, Ovo Energy, Toolstation, Hastings Direct and Autotrader.
• A strategic and hands-on leader, Brown has been instrumental in transforming the agency into a client-first, solutions-led organisation.
• Among her many career highlights, she led the team that delivered OVO Energy’s 100% carbon neutral brand campaign.

With a career spanning 14 years, Brown honed her craft at Starcom, Spark Foundry, PHD and Carat, working with clients including P&G, Kellogg’s, McCain, and Warner Bros. 

She reports directly to Deputy CEO Parry Jones, and her role begins with immediate effect. Her promotion comes as The Specialist Works Group readies for its next phase of fast growth in a post-Covid world.

Martin Woolley, CEO, The Specialist Works, said: “I couldn’t be more thrilled for Verity. She is brilliant, genuine, and ambitious and embodies everything we want The Specialist Works to be. Backed by a top team oozing talent and experience, there’s no limit to where she can take us.”

Commenting on her new role, Verity Brown said: “We have the best and most engaged talent in the industry, and we are on a mission to combine our energy with our evidence-led approach to turn ambition into success for dynamic CMOs looking for their next phase of fast growth.”

Brown will be supported in her role by a topflight leadership team, which includes:

• Mike Cheetham, managing partner, key client lead
• Katie Lobina, managing partner, trading and commercial
• Ron Mudge, managing partner, client team lead
• New strategy partner joining in the summer