Satellite TV service Freesat appoints The Specialist Works

Freesat, the UK’s biggest free to air satellite television service, has appointed TMW Unlimited and The Specialist Works as its creative and media agencies following a competitive pitch, assisted by the AAR, for the multi-million-pound account.

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Commenting on the appointments, Andre Santos, Director of Marketing at Freesat said:

“With an updated purpose, a new product range and DTC offering, Freesat is evolving as a business. As we move into this next stage of growth it’s critical to have an agency ‘family’ that can support us in meeting our objectives. After a very competitive pitch process, we’re incredibly excited to bring this to life with TMW Unlimited and The Specialist Works. We believe the creativity and rigour they will bring to our comms will help us build our platform and free more people from the shackles of pay TV – all without ever losing sight of the joy of watching TV.”

Chris Mellish, CEO at TMW Unlimited said:

“TMW are thrilled to be joining the Freesat family alongside The Specialist Works. Forward-thinking briefs like this one don’t come along often – throughout the process we were inspired by the ambitions of the team at Freesat and the brilliant plans they have for the business. We’re looking forward to joining forces and being part of this next chapter”.

Neil Shah, Group Client Director at The Specialist Works said:

“We are enormously excited to be joining the Freesat family in their mission to become the only entertainment and technology choice for people who want to watch the telly they love without the binds of Pay TV. We share the same ambition to combine advanced audience and data marketing effectiveness to find scalable opportunities in a competitive marketplace while laying the building blocks for their longer-term business strategy”.

Launched in May 2008, Freesat is a joint venture between the BBC and ITV and offers a broad range of entertainment across over 170 channels and apps. The brand currently reaches more than two million homes every week with top TV and On Demand content without a costly TV subscription.