The UK’s leading private hearing healthcare company, Hidden Hearing, appoints The Specialist Works in a competitive pitch worth £6m in marketing spend.
The Specialist Works will plan and buy UK offline media and provide communication strategy and digital consultancy for Hidden Hearing. Media activity will begin in June. The incumbent is Carat Manchester.
Martin Woolley, chief executive officer, The Specialist Works, said: “Helping brands realise their potential and ambitions is our sweet-spot. By making more things possible through intelligent print media planning and buying, there is no reason Hidden Hearing’s next phase of growth cannot be realised. We’re looking forward to being an extension of their energetic and ambitious marketing team.”
Claire Foster, marketing director, Hidden Hearing, said: “We’re embarking on our next phase of growth, and needed the right media agency to help deliver what’s possible at Hidden Hearing. The Specialist Works, with its inspiring team quickly understood our strategic roadmap. Along with its expertise in traditional media – a rarity in these digital-first days – appointing The Specialist Works with its rich heritage in print media was the standout choice.”
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