What’s Possible Group appoints David Hughes as MD of What’s Possible Creative Studio

Former Hogarth Worldwide MD David Hughes joins What’s Possible Group as Managing Director of the What’s Possible Creative Studio.

22nd July 2021
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  • Based in the London office, Hughes will lead What’s Possible Creative Studio in making connections between clients, media partners, and emerging technologies to drive business performance
  • He will oversee the creative studio, digital production and language services for the UK and international businesses

What’s Possible Group launched on 23rd June 2021 as the first and only marketing services group designed exclusively for growth-minded marketers; Hughes’ appointment marks the start of their new strategy in action as they seek to onboard diverse talent and solutions every client can access.

Hughes is an expert in TV, video, storytelling and digital media and has many years of experience using creative production and technology to help clients successfully navigate the digital commerce revolution.

At Hogarth Worldwide, he helped scale the organisation from 100 to 1000 employees in London and 3000 globally over ten years, expanding the business from its heritage in decoupled production to incorporate TV production, design, content, and social activation. He also set up client studios for the likes of TJX and content solutions for Vodafone. Hughes has held several senior industry roles, including International Managing Partner at Proximity. He was responsible for teams in 26 markets and won and led Shell’s International business, spearheading their social media and content marketing moves.

Martin Woolley, CEO, What’s Possible Group, said: “David’s arrival is a game-changer for What’s Possible. His vast experience will supercharge our mission to bring diverse, silo-busting solutions to dynamic growth brands. He’s barely through the door and we’re already feeling a tangible difference. Can’t wait to see where he and our talented creative teams go next.”

David Hughes said of his appointment: “Having spent the last ten years decoupling creative production for clients, I think it’s time that media and creative optimisation came together for growth-minded marketers. There has been too much talk about business models – in-housing, decoupling, horizontality, and outsourcing: and not enough on the business outcomes of the campaign versus the media spend. I’m excited about the possibilities of working with the leadership team to realise the vision for the What’s Possible Group.”

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