House of Fraser has become the ‘House of Festive’ as it launches its 2021 Christmas TV campaign – created in collaboration with What’s Possible Creative Studio and The Specialist Works, both part of the What’s Possible Group.

Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.

The Specialist Works and their location marketing specialists are finalists in the 2021 Thinkbox TV Planning Awards.